National Kit Supplier Survey 2025: UEFA

Chris Oakley | 9 April 2025

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Brand distribution: Source data

The following table shows each UEFA country and the brand that supplied their team kit as per their last game before 1 April 2025.

Brand Total Countries
Nike 12 Azerbaijan, Croatia, England, Estonia, Finland, France, Greece, Netherlands, Norway, Poland, Slovenia, Poland.
Adidas 11 Belgium, Germany, Gibraltar, Hungary, Italy, Latvia, Northern Ireland, Scotland, Spain, Sweden, Wales.
Errea 10 Andorra, Belarus, Cyprus, Faroe Islands, Kazakhstan, Kosovo, Liechtenstein, Luxembourg, Malta, San Marino.
Puma 7 Austria, Czechia, Iceland, Israel, Portugal, Serbia, Switzerland.
Macron 5 Albania, Armenia, Bulgaria, Georgia, Slovakia.
Hummel 2 Denmark, Lithuania.
Jako 2 Moldova, North Macedonia.
Joma 2 Romania, Ukraine.
Castore 1 Republic of Ireland.
Jögel 1 Russia.
Kelme 1 Bosnia and Herzegovina.
Legea 1 Montenegro.

Brand distribution: Change

The following table shows the change in distribution of brands among UEFA countries when comparing the 2025 survey with that of 2024.

Brand Change Details
Macron + 1 Gained: Slovakia
Puma + 1 Gained: Portugal
Nike - 2 Lost: Portugal, Slovakia

Number of brands: Comparison

The following table shows a comaprison in the number of UEFA team brands between 2024 and 2025.

Year Number of kit supply brands
2024 12
2025 12

Further information:

A further breakdown of some of the data, presented by continent, is available via the links below.

See also: